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While the cooperative model has a long track record over several decades, very recently, the concept of platform cooperatives emerged to enable a different type of sharing, powered by a platform, with cooperative ownership structures offering an alternative to the mainstream, venture- capital-backed platform capitalist models of the sharing economy.
McClaren and Agyeman refer to this broader framing as the sharing paradigm whereby the very commercial, platform capitalist models fall within the bottom left quadrant (Figure 3.1).
If the deathstars, or platform capitalists, are one extreme, and platform coops are on the other, then what differentiates these two extremes and what makes up all the gray area in the middle?
We found platform capitalists using little technology and platform coops relying heavily on technology and similar deviations with respect to resources (Figure 3.2).
Most of the scaled, venture-capital-backed platform capitalist projects-such as Airbnb and Rent the Runway-opt for market pricing.
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